Know every member and fan as one person.
We help premier-level sporting clubs engage members and fans on a more personal level, which means higher satisfaction, stronger brand positioning and greater lifetime value.
Most clubs see departments, not people.
Members live in the ticketing system. Prospects live in marketing automation. Corporate has its own spreadsheet of high-value contacts, and sponsorship keeps another list again.
The same person often appears in all of them. That's how renewal offers end up going to people who already renewed, and why valued members miss out on the recognition they should get.
A CRM built for sport moves the club from a department-centric view to a person-centric one.
- Membership
- Family membership, renewingTICKETING
- Sponsor
- His business sponsors the clubSPONSORSHIP
- Corporate
- Season corporate packageCORPORATE
- Comms
- Opens match-day emails, clicks offersMARKETING
Data and CRM work for clubs and sporting organisations.
We bring deep experience with CRM systems, particularly the Microsoft Dynamics family, to the way sporting clubs actually operate.
Single view of members and fans
One place for every member, fan, prospect, sponsor and corporate client, with duplicates resolved and details kept current.
Ticketing & marketing integration
CRM connected to your ticketing and marketing automation, so a change in one system flows through to the others.
Fan engagement
Campaigns that know who's already a member, who's lapsed and who's ready to upgrade.
Continuity in service
Front-line sales and service staff see full purchase and contact history, so every conversation picks up where the last one ended.
Management reporting
Renewal tracking, game-by-game sales and budget performance available any time, without staff compiling spreadsheets.
Data landscape & architecture
A clear map of where your data lives, how systems talk to each other, and a plan for what to change.
Reports at your fingertips, not at the end of the week.
- Which games are sold out, and which still have corporate facilities available?
- How is the renewal campaign tracking this week?
- Where are we against budget for full-season memberships and casual game sales?
- Which members are also sponsors or corporate clients?
Want a clearer picture of your members and fans?
Tell us which systems your club runs today and what you wish you could see. We'll show you what's possible.